Monday, October 17, 2016

Jazmin Chebar-Retail Marketing

Jazmin Chebar is an Argentinian designer.
Regarding the aesthetics and design of the premises, its clearly recognizable that the racks show the maximum identity of the brand. They are very colorful and inspired by French-style boutiques. As shown in the picture the white coat rack always exhibits the most important pieces in the collection. Accessories are displayed mainly in the centre of the store, either in shelves or  over a red table, making the store visually interesting.
Racks are divided by the variety of styles the brand offers: casual, going out, and depending on the season they either display coats or swimwear.


This brand also presents a particular theme each season, Winter 2016 revolves around the "Jane World”, which is inclined towards a galactic aesthetic. This theme is not only seen in the collection but is also present in the fitting rooms wallpaper.